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StoryBrand Guide Retreat · Build It to Last · Nashville

The Time
To Guide.

running a business that's highly autonomous and deeply human

Tues · Oct 27 · 2026★Nashville, Tenn.
Jay Owen.aiwithjay.com

How do you feel about AI right now?

1
2
3
4
5
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Track 01 · Sound checkJay Owen.
Jay at the computer, circa 1994
Circa 1994

Three times I thought, this changes everything.

1999

The Web

2007

The iPhone

2022

ChatGPT

Track 01 · Sound checkJay Owen.

Will you be shaped by it, or will you shape it?

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Track 01 · Sound checkJay Owen.

1,000 people. Six pay for ChatGPT.

Source: OpenAI, 50 million+ paid consumer subscribers (Feb 2026, its latest count), against 8.2 billion people.

Track 02 · You're not behindJay Owen.

Real photo, or AI?

37%
Track 02 · You're not behindJay Owen.
The machines take the tasks. The people take the people.
Highly
autonomous.
&
Deeply
human.

Relationship is the moat now.

Letterpress illustration of four songwriters playing guitars in the round
Track 03 · Two lanesJay Owen.

Your clients are scared of this too.

Empathy
Authority
Track 03 · Two lanesJay Owen.

D.A.D.S.

D

Delete

A

Automate

D

Delegate

S

Schedule

Track 04 · Four doorsJay Owen.
01
AI trick 1 of 5

Ask it to ask you questions.

Ask me any questions you need to create the best possible outcome.

Track 04 · Five tricksJay Owen.
02
AI trick 2 of 5

Talk, don't type.

300words a minute talking
100words a minute typing
Track 04 · Five tricksJay Owen.
03
AI trick 3 of 5

Give it your template.

Probabilistic

A different answer every time

→

Your BrandScript

The structure

→

Deterministic

The same shape every time

Track 04 · Five tricksJay Owen.
04
AI trick 4 of 5

Ask what you're missing.

Here's my P&L and last year's. What am I missing?

Track 04 · Five tricksJay Owen.
05
AI trick 5 of 5

Make it a skill.

Create a skill from this so I can do the exact same thing next time.

Track 04 · Five tricksJay Owen.

Watch the second pass.

"Write me a one-liner."

"Ask me any questions first."

Just talk back

"Make this a skill."

Next client. Same thing.

Track 05 · Live demoJay Owen.

One workshop. A whole blueprint.

Sample diagnosis findings from a growth blueprint
Diagnosis
Sample BrandScript from a growth blueprint
BrandScript
Sample homepage hero from a growth blueprint
Homepage
Sample 12-month marketing plan timeline
12-month plan
Open the full blueprint →
Track 05 · Live demoJay Owen.

I know just enough to be dangerous. Now I can build it.

Letterpress illustration of a Music Row recording studio desk with a microphone and laptop
Track 05 · Live demoJay Owen.

Speed to concept.

The call ends

→

A concept that day

→

Sprint with the client

Track 05 · Live demoJay Owen.

Your next hire is an agent.

Meta

Muse

Errands and bookings, right inside WhatsApp.

xAI

Grok Bot

Always on. Keeps working when your laptop is closed.

OpenAI

ChatGPT Dots

Background agents with their own browser.

Anthropic

Claude Duet

Daily briefs. Asks before it acts.

it works while you sleep. it asks before it acts.

Track 05 · Live demoJay Owen.

Same structure, second client.

The interview

→

The skill

→

New client

Track 05 · Live demoJay Owen.

Give clients a simple plan.

Start

The blueprint

→
Then

The build day

→
Ongoing

The retainer

Track 06 · What to sellJay Owen.

Automate the work. Keep the relationship.

The never list

  • Never publish the first draft
  • Never paste in data people didn't agree to share
  • Never use a tool to avoid a person
  • Never lie about it if you're asked

Team of one? The boss is you.

Track 07 · The rulesJay Owen.

Pick the clog in your week.

01Get a paid Claude or ChatGPT account
02Let it interview you. Save your first skill.
03Write your never list

monday: paste your BrandScript. type "ask me questions first."

Track 08 · Your next 30 daysJay Owen.
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Encore · your questions

Q&A

★ ★ ★

The ideas were never the problem.

getting them out of his head was

★ ★ ★
EncoreJay Owen.

Holding back is still a vote.

He waited it out.

She told her clients where this was going.

The Time To Guide · NashvilleJay Owen.
Letterpress illustration of Lower Broadway in Nashville at night
The machines take the tasks. The people take the people.

It's time
to guide.

aiwithjay.com

Thank you · Jay Owen.aiwithjay.com