StoryBrand Guide Retreat · Build It to Last · Nashville

The Time
To Guide.

running a business that's highly autonomous and deeply human

Tues · Oct 27 · 2026★Nashville, Tenn.

Jay Owen.aiwithjay.com

How do you feel about AI right now?

1

2

3

4

5

Track 01 · Sound checkJay Owen.

Circa 1994

Three times I thought, this changes everything.

1999

The Web

2007

The iPhone

2022

ChatGPT

Track 01 · Sound checkJay Owen.

Will you be shaped by it, or will you shape it?

Track 01 · Sound checkJay Owen.

1,000 people. Six pay for ChatGPT.

Source: OpenAI, 50 million paid subscribers, Feb 2026, against 8.2 billion people.

Track 02 · You're not behindJay Owen.

Real photo, or AI?

37%

Track 02 · You're not behindJay Owen.

The machines take the tasks. The people take the people.

Highly
autonomous.

&

Deeply
human.

Relationship is the moat now.

Track 03 · Two lanesJay Owen.

Your clients are scared of this too.

Empathy

Authority

Track 03 · Two lanesJay Owen.

D.A.D.S.

D

Delete

A

Automate

D

Delegate

S

Schedule

Track 04 · Four doorsJay Owen.

Four workflows to steal.

01Ask me questions first

02Make it a skill

03Talk, don't type

04Meeting to follow-up

Track 04 · Four doorsJay Owen.

Hand AI your BrandScript.

Your BrandScript

→

It stops guessing

→

Same shape, every time

Track 04 · Four doorsJay Owen.

The interview & the skill.

Ask for a deliverable

"Ask me questions first"

Answer out loud

"Create a skill"

Run it again

Track 05 · Live demoJay Owen.

One workshop. A whole blueprint.

Open the full blueprint →

Track 05 · Live demoJay Owen.

I know just enough to be dangerous. Now I can build it.

Track 05 · Live demoJay Owen.

Same structure, second client.

The interview

→

The skill

→

New client

Track 05 · Live demoJay Owen.

Give clients a simple plan.

Start

The blueprint

→

Then

The build day

→

Ongoing

The retainer

Track 06 · What to sellJay Owen.

When a client asks, "Do you use AI?"

The honest answer is yes. The useful answer is why.

Track 06 · What to sellJay Owen.

Automate the work. Keep the relationship.

The never list

• Never publish the first draft
• Never paste in data people didn't agree to share
• Never use a tool to avoid a person
• Never lie about it if you're asked

Team of one? The boss is you.

Track 07 · The rulesJay Owen.

Pick the clog in your week.

01Get a paid Claude or ChatGPT account

02Let it interview you. Save your first skill.

03Write your never list

monday: paste your BrandScript. type "ask me questions first."

Track 08 · Your next 30 daysJay Owen.

Encore · your questions

Q&A

★ ★ ★

The ideas were never the problem.

getting them out of his head was

★ ★ ★

EncoreJay Owen.

Holding back is still a vote.

He waited it out.

She told her clients where this was going.

The Time To Guide · NashvilleJay Owen.

The machines take the tasks. The people take the people.

It's time
to guide.

aiwithjay.com

Thank you · Jay Owen.aiwithjay.com